Our Beliefs

At Tea Greens, we bring a whole new dimension to our tea partners because

• We believe that tea businesses are huge investments and more can be done to improve returns to the farmers.


• We believe that each marketing effort need be handled like any other project with criteria of measuring results .


• We believe that consistency in quality manufacture can achieve consistent market support and lasting linkages.


• We believe that Kenya’s premium tea that is annually exported, is consumed somewhere by a consumer, who is loyal and appreciates Kenya’s taste…

Our Commitment

To deeply understand tea consumer behavior and the context of global customers with regard to taste & preference, competition, government policy & regulations, broader economic, social and political macro forces that shape demand for tea from such markets.

To objectively negotiate for dearer prices for tea factories and cottages, so as to increase tea earnings to the farmers thereby improving their livelihood, endorsing reasonable return on investment and sustainable partnerships.

Vision

To be the most preferred global partner, offering sustainable tea solutions

Mission

• To provide guidance on appropriate tea technologies


• To provide sustainable, profitable market linkages for tea.


• To propose and support initiatives for environmental and social sustainability

Core Values

• Global Reach


• Resourceful and Realistic


• Excellence and Passion


• Empowerment


• Noble and Ethical


• Sustainability